CEO at Magolnick.com
Present | Dallas TX
- Hired by numerous companies as an executive consultant / contract c-level executive
- Focus on marketing, communications, social media, reputation management, field training and overall operational/organizational management
- Public speaking at events on social media, reputation management and brand strategy
- Working as a strategist (contract Chief Marketing / contract Chief Communications Officer / consultant) for numerous companies including Utoria, Oxyfresh, iCentris, LifeShotz, Amplio Technologies, BlissBusiness, Seacret, Family Vacation Network, iZigg Mobile Media, Westgate Resorts, Direct Selling News, Once Upon a Family, Vollara, Ageless Impact and more,
- AUTHORED 'The NEW 3-Foot Rule' to address how social, digital and mobile media has impacted the world of direct sales and relationship marketing (http://new3fr.com)
- AUTHORED ‘The Social Media Symphony’ to address the need for businesses to focus on the digital paradigm shift (http://smsym.com) --- hit the Amazon Bestseller list in July 2011
- AUTHORED 'Social What Why How' as a how-to guide follow up to the first book (http://socialwwh.com) --- hit #1 on the Amazon Bestseller list in mid Jan 2012
Chief Strategy Officer (contract position) at Victory 100
August 2013 - March 2014
- created and launched all new marketing materials/collateral
- scripted, filmed, edited and launched numerous product and business-oriented videos
- wrote various agreements including: Member Agreement, Social Media/Brand Reputation/Domain Name Policy, Website Policies and Procedures, Terms and Conditions, legal letters, outline of professional business opinion letters
- managed relationships with a field of thousands of independent Members across more than 30 countries
- redesigned the entire Member-facing social media platform
- designed, developed and launched several new social media and marketing tools
- established/enhanced the complete social media infrastructure for the company including a Twitter support channel and helped grow social engagement to average 7% across all networks
- redesigned the entire website
- developed the comprehensive product book
- developed the Millionaire Mindset Playbook
Lead Writer/Expert on Social Media, Digital Marketing and Brand Strategy at Daily Disruption
February 2012 - September 2012
I am the lead expert on Social Media, Digital Marketing and Brand Strategy with dozens of syndicated articles and expert analysis.
Lead Writer/Expert on Social Media, Digital Marketing and Brand Strategy at Daily Disruption
February 2012 - September 2012
Served as the lead expert on Social Media, Digital Marketing and Brand Strategy with dozens of syndicated articles and expert analysis.
VP of Global Marketing & Field Operations (contract position) at Beget
October 2011 - March 2012
Managed everything that has to do with the field of independent agents including marketing, communications, sales, digital and social media efforts, and more.
- starter kit creation; including design and content
- develop a start up direct sales company from the beginning
- brought on more than 100 new reps in first month
- developed the sales system, field presentations, training and promo videos
- managed all field meetings including engaging presentations and public speaking
- started in Dallas and launched several regional markets
- managed relationship with the Direct Selling Association
VP of Global Marketing & Field Operations (contract position) at Beget
October 2011 - March 2012
Managed everything that has to do with the field of independent agents including marketing, communications, sales, digital and social media efforts, and more.
- starter kit creation; including design and content
- develop a start up direct sales company from the beginning
- brought on more than 100 new reps in first month
- developed the sales system, field presentations, training and promo videos
- managed all field meetings including engaging presentations and public speaking
- started in Dallas and launched several regional markets
- managed relationship with the Direct Selling Association
VP Brand Strategy, Sales & Communications at Vollara
January 2010 - September 2011
(Consultant from Apr - Sept 2011)
o Head of field and corporate communications, all digital/online strategy, marketing, social media and brand management for the 37th largest Direct Selling Company in the world;
o Day-to-day activities include corporate videos, audio recordings, email marketing, PR, conference calls, SEO/SEM
o Organized conference calls, field meetings and consulted thousands of independent Distributors on building network marketing business;
VP Brand Strategy, Sales & Communications at Vollara
January 2010 - September 2011
(Consultant from Apr - Sept 2011)
o Head of field and corporate communications, all digital/online strategy, marketing, social media and brand management for the 37th largest Direct Selling Company in the world;
o Day-to-day activities include corporate videos, audio recordings, email marketing, PR, conference calls, SEO/SEM
o Organized conference calls, field meetings and consulted thousands of independent Distributors on building network marketing business;
Chief Executive Officer / Chief Marketing Officer at Complete Identity / Schmooze Media
April 2004 - January 2010
- Founded marketing and brand management business and grew revenues to more than $2 million in first year
- Social media marketing, print/promotional solutions, sales training, business planning, strategic intelligence
- Consulted for companies representing more than 20 industries
- Built independent sales agent program with more than 50 agents located in 15 cities
- Developed an affiliation with Direct Selling Association and worked with numerous DSA companies
- Wrote client proposals, and marketing plans to support sales efforts and close $millions in new business
- Recognized expert in business plan writing and evaluation with more than 300 plans completed
Chief Executive Officer / Chief Marketing Officer at Complete Identity / Schmooze Media
April 2004 - January 2010
- Founded marketing and brand management business and grew revenues to more than $2 million in first year
- Social media marketing, print/promotional solutions, sales training, business planning, strategic intelligence
- Consulted for companies representing more than 20 industries
- Built independent sales agent program with more than 50 agents located in 15 cities
- Developed an affiliation with Direct Selling Association and worked with numerous DSA companies
- Wrote client proposals, and marketing plans to support sales efforts and close $millions in new business
- Recognized expert in business plan writing and evaluation with more than 300 plans completed
Branch Manager / Regional Vice President at Guaranty Bank FSB
2008 - 2009
This was completely outside my wheelhouse but I really liked the idea of going into a failing business and turning it around - even without any industry experience. The results speak for themselves.
- Brought in to turnaround failing bank branch in North Georgia
- Improved branch status from #155 of 183 branches to Top 3 in every category (Gross/Net Checking, Deposit Unit Accts, etc).
- Became #1 of 2200 associates in first month, achieving more than 800% of personal sales and performance goals
- Cut client attrition by more than 30% in 4 months to lead the entire state of Georgia
- Oversaw all aspects of bank operations including cash in/out, audits, scheduling, customer service, compliance, etc.
I left the position because there was no growth potential even after the stellar results.
Branch Manager / Regional Vice President at Guaranty Bank FSB
2008 - 2009
This was completely outside my wheelhouse but I really liked the idea of going into a failing business and turning it around - even without any industry experience. The results speak for themselves.
- Brought in to turnaround failing bank branch in North Georgia
- Improved branch status from #155 of 183 branches to Top 3 in every category (Gross/Net Checking, Deposit Unit Accts, etc).
- Became #1 of 2200 associates in first month, achieving more than 800% of personal sales and performance goals
- Cut client attrition by more than 30% in 4 months to lead the entire state of Georgia
- Oversaw all aspects of bank operations including cash in/out, audits, scheduling, customer service, compliance, etc.
I left the position because there was no growth potential even after the stellar results.
Chief Operating Officer / Chief Marketing Officer at IMC Group
October 2001 - April 2004
- Brought on as part of management to help take the company public
- Developed and launched an in-house finance division responsible for $10mm in new sales
- Helped grow revenue from $2.4 million to over $35 million in just under 3 years
- Oversaw 15 locations and managed 253 full-time employees, plus entire network of PT employees and subcontractor labor
- Orchestrated a private buyout of the company in mid-2004
Chief Operating Officer / Chief Marketing Officer at IMC Group
October 2001 - April 2004
- Brought on as part of management to help take the company public
- Developed and launched an in-house finance division responsible for $10mm in new sales
- Helped grow revenue from $2.4 million to over $35 million in just under 3 years
- Oversaw 15 locations and managed 253 full-time employees, plus entire network of PT employees and subcontractor labor
- Orchestrated a private buyout of the company in mid-2004
President at SolutionHome.com
July 1999 - October 2001
- Founded and grew revenue to more than $200,000/month in just 8 months
- Brought on more than 100,000 active customers
- Top 3 company in industry; named "Best Domain Services Company" two years in a row by DomainNameNews
- Employed and managed more than 30 people
- Invented the Internet's first domain name appraisal formula; Became premier expert in Internet domain name industry; Interviews and articles in Wall Street Journal, Entrepreneur Magazine, American Venture Magazine, Domain Street Magazine, NY Times, Direct Selling News, Domain Name News, Realty Times and others.
President at SolutionHome.com
July 1999 - October 2001
- Founded and grew revenue to more than $200,000/month in just 8 months
- Brought on more than 100,000 active customers
- Top 3 company in industry; named "Best Domain Services Company" two years in a row by DomainNameNews
- Employed and managed more than 30 people
- Invented the Internet's first domain name appraisal formula; Became premier expert in Internet domain name industry; Interviews and articles in Wall Street Journal, Entrepreneur Magazine, American Venture Magazine, Domain Street Magazine, Direct Selling News, Domain Name News, Realty Times and others (www.magolnick.com/expert)
Executive VP Sales & Marketing at Platinum Television Group
September 1996 - January 2000
- Wrote original business plan, helped start company and generated more than $1mm in sales in first year
- Interviewed, hired and managed more than 50 people
- Created all sales presentations
Executive VP Sales & Marketing at Platinum Television Group
September 1996 - January 2000
- Wrote original business plan, helped start company and generated more than $1mm in sales in first year
- Interviewed, hired and managed more than 50 people
- Created all sales presentations
Business Development Executive / Market Analyst at Venture Consulting
September 1990 - December 1996
- Business planning and due diligence;
- Strategic, financial, competitive and stock analysis surveys and reports;
- Corporate training, sales & marketing programs, telemarketing, fundraising and venture capital planning;
- Writing & editing various SEC documents (investment research reports, 504, private placements, etc.) and business plans;
- Worked as a registered representative (series 7, 24, 63) from March 1991 through December 1994;
Business Development Executive / Market Analyst at Venture Consulting
September 1990 - December 1996
- Business planning and due diligence;
- Strategic, financial, competitive and stock analysis surveys and reports;
- Corporate training, sales & marketing programs, telemarketing, fundraising and venture capital planning;
- Writing & editing various SEC documents (investment research reports, 504, private placements, etc.) and business plans;
- Worked as a registered representative (series 7, 24, 63) from March 1991 through December 1994;
Marketing Consultant and Contract Executive at Magolnick.com
April 2011
Since leaving Vollara in 2011 I have been hired by numerous companies as a marketing consultant and contract executive. ALL consulting contracts have come through referrals. During that time I also wrote three books that became Amazon(R) bestsellers.
- Main focus on digital marketing, social media, reputation management, strategic planning, communications, field training, compliance and overall operational/organizational management
- Public speaking at events on social media, reputation management and brand strategy
Clients include: Enzacta, O2 Media, Sportron, Victory100, Oxyfresh, iCentris, LifeShotz, Amplio Tech, DSA, BlissBusiness, Utoria, Seacret, Family Vacation Network, iZigg Mobile, Westgate Resorts, Direct Selling News, Once Upon a Family, Vollara, Parago, Ageless Impact + numerous high profile executives, celebrities, politicians, business leaders.
CEO / Founder at CREDENTL LLC
March 2013
www.CREDENTL.com
I started CREDENTL as a next-level reputation management, marketing and business strategy consulting company. Our motto, "Si Vis Pacem Para Bellum," translates to "If You Want Peace, Prepare for War." The idea behind CREDENTL is in line with the Latin translation - if you want a substantial competitive advantage, build your infrastructure so strong that the only option your competitors have is to fight for second place.
I designed several specific and unique selling points to the CREDENTL service including a 4-Step proprietary system of evaluation and work flow - 1) Planning Process; 2) Feedback Cycle; 3) Social Business Operations; and 4) Application and Objectives.
The NEW SOCIAL MEDIA AUDIT FROM CREDENTL
Social media isn't going anywhere. It's growing exponentially worldwide with no slowdown in sight and is now part of every successful business' strategy. Having a social audit done by a professional will help you fully understand where you are, including your strengths, weaknesses, opportunities and threats.
WHAT DOES THE AUDIT ENCOMPASS?
The social media audit will evaluate seven criteria, each with multiple sub-topics. Each piece of criteria is uniquely weighted and given a value. The final score will be calculated based on the results of each criteria (main and sub-topics) and the score will be represented as a value between 0.1 and 9.9. Once the audit is complete we will provide a written service-based solution customized for your business.
Inspiring Excellence at Magolnick.com
CEO / Contract Chief Marketing & Communications Officer / Author at Magolnick.com
April 2011
- Hired by numerous companies as an executive consultant / contract c-level executive
- Focus on marketing, communications, social media, reputation management, field training and overall operational/organizational management
- Public speaking at events on social media, reputation management and brand strategy
- Working as a strategist (contract Chief Marketing / contract Chief Communications Officer / consultant) for numerous companies including Enzacta, O2 Media, Utoria, Oxyfresh, iCentris, LifeShotz, Amplio Technologies, BlissBusiness, Seacret, Family Vacation Network, iZigg Mobile Media, Westgate Resorts, Direct Selling News, Once Upon a Family, Vollara, Ageless Impact and others
- AUTHORED 'The NEW 3-Foot Rule' to address how social, digital and mobile media has impacted the world of direct sales and relationship marketing (http://new3fr.com)
- AUTHORED 'The Social Media Symphony' to address the need for businesses to focus on the digital paradigm shift (http://smsym.com) --- hit the Amazon Bestseller list in July 2011
- AUTHORED 'Social What Why How' as a how-to guide follow up to the first book (http://socialwwh.com) --- hit #1 on the Amazon Bestseller list in mid Jan 2012
CEO at CREDENTL
May 2013
www.CREDENTL.com
It's scary out there. Anyone with an Internet connection can say anything about any company or any person at any time.
With search algorithms constantly changing, it's often very difficult for companies to stay on top of their online brand identity. In fact, a simple search with your company name + a derogatory term such as "scam" or "ripoff" added to the search phrase could be extremely harmful to your business growth.
Reputation management isn't just a good idea. It's critical. Well executed reputation management isn't about putting up a few posts here or there, it's about a strategic plan that incorporates multiple touch points and aggressive action. It's also about a solid foundation and strong education not only for the company but for the people who have chosen or been selected to represent the company.
CREDENTL incorporates a "Diamond" approach to reputation management that encompasses public relations, communications, social media and general oversight. Most companies don't even look at reputation management until it's too late and then their only strategy is a reactive one.
CREDENTL is devoted to working with clients to help them monitor, manage, and control their online image, helping to fight against lost sales, distributor/employee/customer attrition, lost partnership opportunities, and plain and simple embarrassment. CREDENTL offers customized reputation management solutions tailored to meet our client's specific needs.
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